The Dude Mission

My overall objective with A Dude with a Camera is to anchor the practice of business into the human experience. I'd like to create a culture that thrives on the authentic expression of all individuals who become a part of this community, both employees and clients alike. A professional environment that embraces and respects the candid nature of existence. I want this to feel like you are entering a new world of doing business. One that is natural, organic... and oh, so human.

Deeply inspired by my own diverse life path, I want to create a seamless blend of worlds that wouldn't typically coexist. I want it to be real, raw, and grounded in our two human feet. But, at the same time... I want it to feel like you are rising into this, like something higher is pulling you up with it; an elevated experience of life & business emerges here at Dude.

Energy. We all have it. We use it to move, speak, and create things. For so long, we've adopted ways of life & business that simply do not give us energy. For centuries, we've lived and worked in ways that TAKE from us. But I want to be a part of the change. I want to create an environment that leaves you feeling better than when you entered. I want you to come and go as you please and I don't want you to change fucking thing about yourself. I don't just want you to feel free... I actually want you to be free in who you are here. Because that freedom of expression IS the lifeline of positive energy. When we don't suppress or depress our ideas, and rather, EXPRESS ourselves... energy begins to flow. We start to feel an aliveness when we take action on the things we'd actually like to do and say. And the beauty of this is that through the practice of unrestricted expression, we free up our energy in a way that feeds into itself and generates even more.

Think of it like taking a risk on a new adventure in life. You don't know if it's going to work. But, instead of sitting in comfort and wondering about what might happen... you take the leap and find out for yourself. Let's say it works out just fine. It usually does. On the other side of that experience, what you now have is the satisfaction of doing the thing you actually wanted to do with your life, but ALSO, even more confidence and inspiration to do it again... and again... and again.

You become a perpetual engine, a generator...

You embody more of the Creator that you were born to be.

This is exactly how I want Dude to impact people.